Even with the increases of postage and availability of internet and email marketing, why would you consider direct mail? Using direct mail complements many other marketing strategies. In some cases, it serves as the central strategy, with telemarketing or local advertisements as supporting techniques.

With the recent boom of internet marketing, many businesses abandon proven methods for the latest trend. Any new marketing technique, including internet marketing, should be used in conjunction with currently working strategies.

Direct mail continues to be an effective and proven method of marketing. Businesses, both large and small, use it effectively every day. In many cases, prospects don't know the size of the business behind the marketing. This provides small companies with a distinct advantage in a competitive market.