Marketing experts across the world agree on one idea; all marketing needs to be repetitive. Unfortunately, that's about all they agree on. All the research you do will find many opinions on how many times you need to reach each possible customer. These "touches" vary in formats, frequency, and quantity. At a minimum, most will recommend three touches. Some will recommend up to 30 touches.

All experts will agree on one thing; a single marketing attempt is futile. At a minimum, a three touch strategy should be designed. The three touches can vary in form and format. If you have the time and resources, a single mailing can be followed by phone calls and by a walk-in visit. It can refer to a television or radio ad, or even the local paper. These combinations make it complicated to manage.