A few weeks ago, I had a fun meeting with a newer business. Laurian Horowitz started Colorado Life Lessons just under a year ago. They provide great services for people, especially teenagers, looking to establish their credentials in life guarding, baby sitting, CPR and First Aid.
Laurian was referred to me to see if I could help her with some of her marketing. After a good conversation learning about all the services she offers and brainstorming a little about the market for each, we started into what we could possibly do.
First, we discussed each of the services to determine which would be easiest to market and most profitable. Unfortunately, those didn’t overlap in her case. We also discussed the work it would require of her for each of the classes to determine how much she could actually handle.
The markets for Colorado Life Lessons overlapped to some extent, but in order to effectively market, we had to get extremely specific, which removed some of the overlap.
As marketing goes, nothing is guaranteed, but when you can either get extremely specific, or hit multiple markets at the same time, you can measure the response. Ultimately, all your marketing should be tracking well so you can evaluate your strategies on a monthly basis and make any adjustments.
The lesson here to to always look for new marketing that complements your existing marketing. While some things won’t work, others will. Your goal will be to find out which methods work and how to integrate them into an overall marketing strategy.
While this blog is not intended to be a sales tool for PinPoint Mailings, if you think direct marketing may be a strategy you’d like to explore, I’d be more than happy to help you determine if it may be a fit for your business.
Several months ago, a few of us decided to partner with the best business people we know in several industries. With a variety of businesses involved in the group, from merchant services to website development, marketing design to insurance, promotional products to information technology, we joined together to become a one-stop shop for small businesses. We became The Small Business Specialists. Our goal is to help start-up and small businesses grow.
Each of us are experts in our own niche. Coming together allows to leverage our knowledge and experience. In running our own businesses, we found it to be most efficient to focus on using our skills and hire or outsource the other aspects of our businesses. Even running our group, we refer to each other for ideas and brain-storming.
An auto mechanic best uses his skills repairing engines, not mopping the floor, filing papers, or running his payroll. Non-profit employees and volunteers should provide their services, not fold and stuff envelopes, or create small give-away items. A veterinarian should be seeing people’s pets, not fixing computers or updating his website.
In reality, any business owner should focus on just one thing: running his business. Everything from payroll and accounting to marketing and office cleaning should be done by a hired employee or an outsourced contractor.
That’s where The Small Business Specialists come in. We provide the essential services to running any business. By working with one group, a business owner can streamline the entire process or selecting other vendors. Due to the familiarity we’ve developed with each other, we can easily work together to meet the needs of the client as quickly and painlessly as possible.
If you are, or know, a small business owner thinking of starting a business, talk with one of our consultants to see if we can help get you jump started. Visit our website or call one of our consultants at (303) 731-4363.