A few weeks ago, I had a fun meeting with a newer business. Laurian Horowitz started Colorado Life Lessons just under a year ago. They provide great services for people, especially teenagers, looking to establish their credentials in life guarding, baby sitting, CPR and First Aid.
Laurian was referred to me to see if I could help her with some of her marketing. After a good conversation learning about all the services she offers and brainstorming a little about the market for each, we started into what we could possibly do.
First, we discussed each of the services to determine which would be easiest to market and most profitable. Unfortunately, those didn’t overlap in her case. We also discussed the work it would require of her for each of the classes to determine how much she could actually handle.
The markets for Colorado Life Lessons overlapped to some extent, but in order to effectively market, we had to get extremely specific, which removed some of the overlap.
As marketing goes, nothing is guaranteed, but when you can either get extremely specific, or hit multiple markets at the same time, you can measure the response. Ultimately, all your marketing should be tracking well so you can evaluate your strategies on a monthly basis and make any adjustments.
The lesson here to to always look for new marketing that complements your existing marketing. While some things won’t work, others will. Your goal will be to find out which methods work and how to integrate them into an overall marketing strategy.
While this blog is not intended to be a sales tool for PinPoint Mailings, if you think direct marketing may be a strategy you’d like to explore, I’d be more than happy to help you determine if it may be a fit for your business.