If you’ve been reading my blog, you’ll see the emphasis on retail stores and the upcoming holiday season. I glanced back and found I forgot to mention anywhere that many retailers see up to 40% of their annual revenue in the 2 or 3 months leading up to the holidays. This year, some are worried about what may happen. Here are some tips to help reach and surpass last years revenue.

1. Communicate with your entire client base about the holidays.
2. Send special notices or invitations to last year’s holiday customers.
3. Review last year’s best sellers and find out why they sold.
4. Market directly to new prospects interested in your product lines.
5. Invest more, or at least the same, in marketing. Everyone else is cutting back!

While these seem simple, many retailers have forgotten the basics of marketing. I’m currently helping a few retailers who have received the final shipments of their inventory make sure they sell most, if not all, of it this holiday season.

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